How To Create That Online Course You Can’t Stop Thinking About.

An Exhaustive Step-by-Step Guide Featuring Real-time Case Study Results.

Download it today, 100% free.

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First, let me tell you story about why this book exists.

My name is Michael DiBiasio-Ornelas, and I’m an independent filmmaker and a marketing consultant. I started working with Bill at Spotlightr as a freelancer, working on some blog posts for helping course creators with different backgrounds and goals.

We worked on a large batch of posts, during which my curiosity on course creation blossomed into an idea.

At the same time that I was working with Spotligthr, I was starting up Fair Share Films with my co-founders Rebecca De Ornelas and Seth Grant. In a few words, we’re a bootstrapped film production company working to build a more equitable and sustainable model for truly independent filmmaking, with the goal of sharing what we learn along the way.

That last part is important to this story. It’s why I mentioned to Bill that I was thinking of creating my own course.

Fast forward a few months. To make a long story short, Bill and I had a few meetings and then we decided to do it.

I created a course centered around our filmmaking work at Fair Share Films. Along the way, I documented everything I learned, so that we could organize it into the chapters and subchapters that now comprise this eBook.

The goals that Spotlightr and I set for this were simple.

Goal # 1 - We wanted to share my learnings in real time. Readers of the blog series upon which this eBook is based will find all the content very familiar. It’s almost exactly the same, just packaged in one neat place and with some checklists to help you document your own journey.

Goal # 2 - We wanted this book to be the deepest resource available, on how to create an online course. This book is 24,358 words long. It’s for people who are serious about pursuing success. The best previous example we could find from another resource is about 9,300 words. It’s a good guide, but it’s not exhaustive. We wanted to go deeper.

Goal # 3 - We aimed for transparency and relatability. This isn’t just a theoretical guide. It’s a recounting of my genuine journey with all its ups, downs, and in-betweens. Whether you’re a seasoned online (or in-person) instructor or just starting out, the experiences below are meant to resonate as much as guide you, every step of the way.

And that’s the story of how this book came to be. Now let’s get on to learning how to create that online course you can’t stop thinking about it.

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eBook Curriculum

The training presented in the eBook is complete and packed with actionable tasks.  It’s not just theory.  You’ll discover how Michael built his course as you build your own.  We provide real examples and case studies on every facet of the build.

Check out some chapters to get a taste of what’s in it…but it’s just a taste, there’s alot more.

And as an added bonus, we’re going to hold a live webinar.  Come with your questions or just come to hang out and learn some stuff.

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Chapter 1 : Identify Your Course Objectives & USP

By focusing closely on the needs of your students, you ensure that your course content remains relevant, engaging, and highly valuable to them, fostering a better learning experience and, in turn, higher student satisfaction and success rates.

Case Study: Review exactly what Michael established as his objectives and USP.  

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Chapter 2 : Pre-Marketing Your Online Class: Why and How to Think About Sales Before Your Course is Even Complete

How to start marketing before your course is finished and build your audience through brand growth.  

Case Study: From $4K of Debt Financing to $500K in Pre-sales and Investments

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Chapter 3 : Why You Should Think Structure First, And Then Outlining, When Planning Your Course

Drawing from my recent experience in designing the seven modules and twenty-six lessons for “The Startup Filmmaker: Bootstrapping Your Indie Career From Outside the System”, this chapter will shed light on the nuances of course planning.

Case Study: What Michael learned in structuring and outlining his course

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Chapter 4 : Building Blocks for Success: The Ultimate Guide to Your Online Course Tech Stack

Build a tech stack that is effecient, effective, and engaging to your students.  

One size doesn’t fit all, though, so in each area of your tech stack we’ve also cataloged some other options to look at, apart from our top recommendations.

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Chapter 5 : Crafting Your Course Narrative: Scripted, Unscripted, and Everything In Between

As a screenwriter, I’ve written a few feature films and several shorts. In my former day job as a video marketing lead for an NYC consulting firm, I helped write and produce videos for brands like BMW, and for labor unions and state governments.

Along the way, I’ve experimented with and employed a diverse cross-section of approaches to scripting.

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Michael DiBiasio


I created a course centered around our filmmaking work at Fair Share Films. Along the way, I documented everything I learned, so that we could organize it into the chapters and subchapters that now comprise this eBook.

If it's so good, why it is free?

Simple.  We want you to quickly build a successful course.  And maybe along the way you'll decide to let us host your course videos 🙂

But if you don't, that's OK too.  You have nothing to lose.  Download this guide and you'll discover everything you need to build your own course.

Happy Course Building!