Choosing a name for your fashion blog can feel like naming a new alter ego. It’s not just about how it sounds, but how it captures your energy. Are you all about slow fashion and secondhand finds? Obsessed with minimalist neutrals? A maximalist layering bold prints? Your blog name should reflect what feels personal to you, not just what looks good on paper.
This guide includes over 100 fashion blog name ideas, grouped by aesthetic and attitude. You’ll also find helpful tips on how to choose a name that feels authentic and leaves room for your blog to evolve as you do. Think of it as a creative starting point, not a checklist, because your style isn’t one-size-fits-all, and your blog name shouldn’t be either!
Why Your Blog Name Actually Matters
Your blog name does a lot of work before you’ve written a single post. It’s the first thing people see when they find you on Instagram or click through from a search engine. And while it doesn’t need to be perfect, it should feel intentional. A name gives readers a sense of what to expect, whether it’s fashion that’s polished and professional, playful and personal, or something entirely your own.
It’s also a name you’re going to see a lot. On your website, on social media handles, in emails, and maybe even printed on business cards or packaging someday. So it should be something that feels good to say, something you’re proud of, and something that reflects your point of view.
You don’t have to come up with a name that sounds like a fashion magazine. You just need something that sounds like you. Let’s dive in to some ideas that can spark your imagination.
Elegant & Timeless Fashion Blog Names
For blogs that focus on luxury fashion, capsule wardrobes, or refined aesthetics, these names convey sophistication and class. These ideas work well if your content leans toward minimalism, neutrals, and chic styling. They evoke a sense of timeless fashion that transcends trends. Think tailored blazers, capsule wardrobes, and classic silhouettes.
– The Luxe Look
– Timeless Threads
– Vogue Vision
– Polished Perspective
– The Style Edit
– Silk Society
– The Refined Wardrobe
– Classic & Current
– Maison Mode
– Satin & Sage
– Couture Capsule
– Elegance Unveiled
– The Fifth Avenue Edit
– Tailored Muse
– Gloss & Grace
No matter if you’re styling business casual or runway-inspired outfits, this type of name can help elevate your brand image. They also resonate with readers looking for long-term wardrobe inspiration over fast fashion.
Playful & Trendy Fashion Blog Names
If your style is bold, cheeky, or influenced by pop culture, these names bring energy and fun. These ideas are packed with personality and perfect for fashion creators who don’t take themselves too seriously. They’re especially effective for lifestyle or trend-driven blogs that highlight the fun side of fashion.
– Chic Happens
– Dressed to Kilt
– The Style Bubbly
– Fashionably Late
– Sass & Stitch
– Haute Mess
– Threads & Giggles
– Outfit of the Yay
– The Closet Case
– What Are You Wearing?
– Bold & Blended
– Punny Clothes
– Try It On Me
– Slay & Repeat
– Too Cool for Couture
Puns and clever phrases help create a friendly, approachable tone. These names tend to perform well on platforms like Instagram or TikTok, where humor and creativity go hand in hand. They also help build community around fashion that’s expressive, not exclusive.
Vintage & Thrift Fashion Blog Names
For fashion lovers who believe style doesn’t have to be new to be fabulous, these names highlight the magic of secondhand finds. These ideas celebrate sustainability, creativity, and the joy of discovering hidden gems.
– Secondhand Chic
– Retro Revival
– The Thrift Edit
– Worn & Worth It
– Threads Reimagined
– Closet Comeback
– The Rewear Report
– Curated Closet Co.
– Thrift and Thrive
– The Fashion Recycler
– Vintage Vibe Only
– Racked & Reloved
– Mod Market Muse
– Found & Fashioned
– From Rack to Runway
If your blog is rooted in slow fashion or repurposing clothes, these names offer the right tone. They also work well if you’re curating looks from estate sales, vintage shops, or online resale platforms. Readers who value environmental impact and affordability will appreciate this niche. A vintage-focused blog name helps clearly define your mission and fashion philosophy.
Street Style & Urban Fashion Blog Names
If your fashion content is inspired by real people, city life, and cutting-edge looks, try one of the names below. Street style is all about bold combinations, personal flair, and authenticity. These ideas give your blog an edge while still sounding stylish and curated.
– Sidewalk Style
– City Threads
– Street Sleek
– Urban Fit Files
– The Concrete Closet
– Elevated Everyday
– Subway Style Diary
– Downtown Drip
– Curbside Couture
– Metro Muse
– Pavement Pose
– Crosswalk & Co.
– Skyscraper Style
– Street & Repeat
– Urban Outfit Edit
This list is perfect for fashion bloggers who post street photography, style breakdowns, or everyday outfits with attitude. It also appeals to an audience that cares more about personal expression than brand names. Bonus: these names sound great in captions and hashtags.
Quirky & Creative Fashion Blog Names
If you’re drawn to the weird, whimsical, or ultra-original, these fashion blog names break the mold. They’re ideal if your content mixes fashion with art, humor, or storytelling. They’re also great for bloggers who want a name that’s totally their own.
– Stitch & Style
– Velvet Cupcake
– Sartorial Spice
– Lace & Lattes
– Crème de la Closet
– Threads & Tarts
– Glitter & Grit
– Fabric of Fancy
– Silhouette Shenanigans
– Runway Riddle
– The Fitting Muse
– Skirt & Scribble
– Moodboard Memoir
– Silk & Stories
– The Style Doodle
Playful word combinations and unexpected pairings grab attention and stick in your audience’s memory. These names also offer flexibility, so you can pivot your blog over time without losing your identity. They signal to readers that your style doesn’t follow the rules, and that’s exactly the point.
Everyday & Budget-Friendly Fashion Blog Names
For practical fashion bloggers focused on affordable style, capsule wardrobes, or outfit planning, these names make fashion feel accessible. They’re approachable, grounded, and appealing to readers who want style without the splurge. They show that fashion is for everyone—not just influencers with unlimited shopping budgets.
– Fashion on a Dime
– Wardrobe Wins
– Budget & Blazers
– Everyday Chic
– Lookbook for Less
– Style for the Spend-Savvy
– Closet Goals
– Deals & Denim
– Outfits Under $50
– Real Life Runway
– Smart Style Studio
– Wardrobe Remix
– Price Tag Chic
– Wallet-Friendly Wardrobe
– Wear It Again
If your blog focuses on budget hauls, smart shopping, or dressing well for less, these names will resonate. They also communicate trust, value, and everyday relevance. You’re not just offering looks—you’re offering solutions.
Fashion Blog Names for Niche Styles
Have a very specific fashion angle? These niche-inspired names help you define your brand immediately. These work well if your fashion content caters to a specific demographic, aesthetic, or lifestyle. They immediately tell your audience what your content is about, which builds stronger connections.
– Plant-Based & Polished
– Mommy in Heels
– Plus & Proud
– Coastal Capsule
– Closet Catholic
– Suit Up Sisters
– Indie Threaded
– Athleisure Avenue
– Boho Beat
– Genderless & Styled
– Denim & Daydreams
– The Petite Edit
– Festival Fits Only
– Modest Muse
– Queerly Dressed
Niche names are also more likely to be available as domains or social handles. When you own your niche, you stand out. These names help signal your fashion values from day one.
Tips for Naming Your Fashion Blog
Think of your blog name like the perfect outfit—it should fit your personality, feel effortless, and turn heads. A great name not only captures your voice and aesthetic but also helps readers remember you. Here’s how to land on a name that works now and grows with you.
Keep It Simple
Clarity beats cleverness when it comes to naming. The most effective blog names are easy to remember, easy to spell, and easy to type into a search bar. Avoid special characters, overly long phrases, or anything that could be misheard or misread. Think clean, catchy, and social-media ready.
Let Your Niche Shine
Your name should reflect the essence of your content. Are you all about sustainable fashion? Luxury trends? Street style or vintage finds? Let your niche guide you. A specific focus not only helps with branding, but it also makes it easier for the right audience to find you and stick around.
Speak It Aloud
Say your name ideas out loud a few times. Would you feel confident introducing your blog in conversation? Can you imagine someone easily repeating it to a friend? If it sounds awkward or confusing, try simplifying the wording or changing the rhythm. A name that rolls off the tongue is more likely to be remembered.
Check Availability
Before you fall in love with a name, make sure it’s actually available. Do a quick search on social platforms like Instagram, TikTok, and YouTube. Then check domain providers to see if the URL is up for grabs. You don’t want to build a brand around a name that’s already taken—or worse, one that’s legally protected.
Think Long-Term
Choose a name that leaves space for you to grow. Today you might be focused on thrift flips, but tomorrow you could be covering skincare, travel, or entrepreneurship. Avoid overly narrow labels unless you’re sure you’ll stick with that niche. A little flexibility now can save you from a full rebrand later.
Final Thoughts
Your blog name is your calling card. It helps establish your style, voice, and presence in a crowded online space. Whether you’re aiming for something polished and elegant or playful and bold, there’s a name out there that captures what you’re all about.
Use the ideas in this guide as a starting point. Mix and match words, test different tones, and don’t be afraid to sleep on it. When you find the name that clicks, trust your instincts and let that name become the first step in building something all your own.
Frequently Asked Questions
How much does a blog name really matter?
Your blog name is often the first impression people get, so it plays a big role in attracting readers. It sets the tone for your brand and helps you connect with the right audience from the start.
What should I keep in mind when picking a fashion blog name?
Think about your style, your content, and who you’re trying to reach. A strong blog name should reflect your personality while appealing to the people you want to engage.
How do I come up with something unique and creative?
Start by experimenting with word combinations, using blog name generators, or drawing inspiration from fashion terms, trends, or icons. Let your creativity lead. You might stumble on something unexpected that sticks.
Why is checking domain availability important?
A matching domain name keeps your branding consistent and helps build credibility. It also ensures that your readers can easily find you online and prevents potential legal issues down the line.
Any examples of successful fashion blog names?
Yes. Blogs like The Sartorialist and Man Repeller stand out because they’re memorable and reflect a clear point of view. Looking at what makes these names work can spark ideas for your own.
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