Figuring out the right tools for your business can feel like a game of trial and error—especially when every platform claims to be the best. Kartra takes the guesswork out of the equation with pricing plans built to grow alongside your business. From entrepreneurs launching their first venture to seasoned business owners scaling up, Kartra provides flexible options packed with features to support your success. In this guide, we’ll explore each plan, highlight their unique benefits, and help you decide which one fits your goals and budget.
Why Choose Kartra? Understanding Kartra Pricing
Kartra is an all-in-one platform designed to handle your sales funnels, email campaigns, membership sites, and more—all from a single dashboard. It includes core tools for building and managing your online business, eliminating the need for juggling multiple software subscriptions by combining the essential tools you need to manage and grow your business.
Whether you’re building a small online shop or running a large enterprise, Kartra’s pricing structure reflects this versatility. Each plan includes tools like customizable landing pages, integrated email marketing, and membership functionality, and the plans tend to most greatly reflect how big your audience is. Contact limits are a key factor in choosing the right plan, and Kartra’s pricing tiers are designed to scale with business growth, allowing you to upgrade as your needs increase. The bigger your audience, the higher the plan you’ll need.
Kartra helps streamline business management and makes automating and managing sales, marketing, and membership processes easier, so you can focus on growing your business efficiently.
Introduction to Kartra
Kartra is an all-in-one platform built to empower small business owners, entrepreneurs, and established companies to manage every aspect of their online business from a single dashboard. With Kartra, you can create stunning landing pages, automate email marketing, build membership sites, and design sales funnels—all without juggling multiple subscriptions or third-party tools.
Whether you’re selling digital products, launching online courses, or running complex marketing campaigns, Kartra gives business owners the flexibility and control needed to grow and scale efficiently. Kartra users benefit from a unified solution that streamlines daily operations, making it easier than ever to build, market, and manage your online presence.
Key Features of Kartra
Kartra offers a robust suite of tools designed to simplify and supercharge your online business:
– Drag-and-Drop Page Builder: Easily create custom landing pages and sales pages—no coding required. Choose from a library of high-converting templates or design your own.
– Form Builder: Capture leads with opt-in forms that integrate seamlessly into your pages and funnels.
– Email Marketing Automation: Set up targeted email campaigns and automated sequences to nurture leads and drive sales.
– Funnel Simulation: Visualize and optimize your sales funnels before launching, ensuring maximum conversions.
– Unlimited Memberships: Create and manage unlimited membership sites to deliver online courses or exclusive content.
– Custom Domains & Landing Pages: Brand your business with custom domains and tailor landing pages to your audience.
– Advanced Features: Access tools like advanced analytics, split testing, and automation rules to refine your marketing strategy.
With these key features, Kartra offers everything you need to build, market, and grow your online business—all in one platform.
Is Kartra Good for Online Course Creators?
Yes, Kartra can be a good choice for course creators, especially those looking for a platform that supports building and managing online courses with integrated marketing and automation tools. Course creators can use Kartra’s membership site feature to create and manage online courses. Kartra features a drag-and-drop builder that lets you quickly and easily build the membership site on which your course content will be housed.
Creators can use the Kartra builder to add modules and lessons as they need, though their Essential plan only allows for 1 product and 1 membership/course. More on that below. Lessons can include videos, images, text, and downloadable files, though for serious video lesson capability you would need video hosting built for courses like Spotlightr.
Most course creators value features like robost quizzes, certificates, and robust student support—including helpdesks and FAQs—to enhance the learning experience and manage student inquiries efficiently. However, these essential features are only available on higher-tier plans, with quizzes and certificates locked behind the Growth plan at $229/month. Reviews indicate that many users feel the true starting price for effective use of Kartra is closer to the Growth plan, since these features are not included in lower tiers.
Because of the platform’s integrated marketing features, you can also set up automated marketing sequences like subscribing students to segmented email lists when they purchase specific digital products. Kartra also offers built-in student support tools such as helpdesks and FAQs, which help most course creators streamline support processes and improve the overall student support experience.
Overall, Kartra is considered by many to be a good platform to host online courses, especially for those creators who prefer most, if not all, of the tools they use to come from one platform. Just be aware that Kartra isn’t necessarily “built for courses”. Their strengths lie in their automation and marketing features.
They offer basic features like a members area where students can log in and access locked content, areas to present text and video content, etc. They do have quizzes though it’s on the $229/month plan and they aren’t very robust. And you can’t build a blog with it. Only 1 course/membership and 1 product are allowed on the Essential plan at $59 month, so you’ll need to upgrade to the Starter plan at $119/month if you want more than 1 of any of those. This may have you upgrading earlier than expected.
This doesn’t mean it’s not a good choice for your course. If you like their marketing and automation features and don’t need a blog, then it can be a good choice for you.
Kartra Pricing Plans
Kartra offers four main pricing plans, ranging in price from $59 per month to $549 per month.
– Essentials – $59/month or $52/month when billed annually
– Starter – $119/month or $99/month when billed annually
– Growth – $229/month or $189/month when billed annually
– Professional – $549/month or $429 per month when billed annually
Kartra does also offer a free 14 day trial to explore the platform that requires a credit card to sign up. During the trial period it has limited features but it’s enough to get a good feel for the platform. It is also only offered for the Starter plan from their sign up page, though you may be able to switch to another plan by contacting support.
Now let’s take a closer look at what you’ll receive with each Kartra plan so you can determine which is best for your online course business.
Kartra Essentials Plan
The Kartra Essentials plan includes 1 custom domain, 500 contact limits, 10k emails per month, and 5% transaction fee on all sales. This is a good plan for solopreneurs or those with a small audience and just starting out as it allows just 1 product, 1 course/membership and 5 web pages.
As you review this introductory plan, it’s important to note that it does have some significant limitations depending on your audience and business. If you already have a large established audience, plan on integrating a decent amount of video content, or plan on creating several courses right away, you’ll need to opt for one of the larger plans.
Kartra’s pricing structure on the Essentials plan also includes transaction fees and feature limitations, which can lead to unexpected expenses as your business grows. For example, let’s take a look at the transaction fees. At around $1,200/month in revenue, the transaction fees on the Essentials plan starts to exceed the cost of upgrading to the Starter plan, which has no transaction fees. So users on the Essentials plan may find themselves needing to upgrade to the Starter plan quickly due to the 5% transaction fee and other limitations, especially as their revenue increases.
So while many users find that while Kartra’s pricing appears attractive at first, the limitations of this lower-tier plan often leads to frustration and the need for upgrades sooner than expected.
Kartra Starter Plan
The Kartra Starter Plan is twice the cost of the Starter plan at $119/month and provides up to 2500 contacts, unlimited emails, 0% transaction fees and still 1 custom domain.
The upgrade to the Starter plan will make sense for those who need beyond the 500 contact limitation of the Essentials plan or need more than 1 product. The Starter plan also allows for unlimited products and unlimited pages which is a big jump up from the Essentials plan.
This plan also includes video hosting but the bandwidth limit is very low and there are very little video player features. Once you get to this plan you may need professional video hosting to supplement your marketing funnels and products.
Kartra Growth Plan
Kartra’s Growth plan is $229/month and gives a big boost in the number of contacts you can have at 12,500. You can have up to 3 custom domains on this plan so if you start more brands that need a custom domain this will be the plan you need. Also of note is this plan includes survey and quizzes which is a nice addition to increase engagement.
Also worthy of note on this plan is an affiilate program available so your audience and others can now sell your products for a commission as well as webinar functionality for up to 300 guests.
Marketing and Sales with Kartra
Kartra is purpose-built to help you market and sell your products and services online with ease. The platform provides:
– High-Converting Landing Pages: Design landing pages that capture attention and convert visitors into leads or customers.
– Sales Funnels: Build and automate sales funnels to guide prospects through every stage of your marketing campaigns.
– Email Marketing Automation: Send personalized, timely emails to your audience, increasing engagement and driving repeat sales.
– Advanced Analytics: Track every aspect of your marketing campaigns with detailed analytics and reporting, so you can optimize for better results.
– Affiliate Management: Launch and manage your own affiliate program, allowing others to promote your products and expand your reach.
Kartra users enjoy the convenience of an all-in-one platform that streamlines marketing automation, sales funnels, and campaign management—helping you grow your online business faster and more efficiently than with separate tools or other platforms. Just be sure to check which plans offer which of these features you require. If you need automations and the affiliate module, the Growth plan is required.
How Does Kartra Compare to ClickFunnels?
This section serves as a compare Kartra overview, helping you evaluate how Kartra stacks up against other platforms like ClickFunnels.
ClickFunnels is a popular funnel-building platform that allows users to create landing pages, sales funnels, and membership sites. Much like Kartra, ClickFunnels is a comprehensive marketing platform first and a course platform second. That means its course-creation features are more limited than a true, designated course-building platform. Many kartra review articles highlight that Kartra’s value and worth become clear when you consider the cost of using multiple separate tools for email marketing, landing pages, and membership sites.
Compared to Kartra, ClickFunnels has fewer customization options for its membership sites and courses. It’s also more expensive with ClickFunnels plans starting at $97/month. The platform doesn’t include video hosting, so you’ll need to host your videos elsewhere and integrate them into your course content. Kartra is often considered worth the investment for those seeking an all-in-one solution, as its pricing is competitive compared to the combined cost of separate tools. ClickFunnels can be a good platform for those focusing on sales funnels. But if you need more flexibility and creation features, you’ll likely enjoy Kartra more.
How Does Kartra Compare to Teachable?
Unlike Kartra, Teachable is a dedicated online course platform, so it doesn’t offer the same level of marketing automation and funnel-building features. Kartra eliminates the need for other tools by integrating marketing automation, email campaigns, and sales funnel creation within one platform, streamlining your business management process. For those with a larger audience or plans to scale their online course business, Kartra will give you the tools to do that within the platform.
Teachable is a bit more affordable, offering a Starter plan at $39/month. However, that plan includes a 7.5% transaction fee, which is higher than the 5% transaction fee in the Kartra Essentials plan.
Both Kartra and Teachable have their pros and cons, so the right platform for your course business will really depend on what your specific needs are.
How Does Kartra Compare to Kajabi?
Both Kartra and Kajabi market themselves as all-in-one platforms designed to help businesses streamline their digital marketing strategies. However, Kartra is a marketing platform first, while Kajabi focuses on online course creators, coaches, and educators. Kartra also offers robust e-commerce features, which include the ability to sell physical and digital products, while Kajabi focuses on digital products and online courses. The Professional plan is designed for agencies and established businesses, supporting 25,000–50,000+ contacts, higher webinar attendee capacities, and increased team members to meet advanced needs.
In our in-depth Karta vs. Kajabi comparison, we determined that Kajabi’s smooth interface, advanced course builder, blogging feature, intuitive email marketing, and funnel-building tools make it the clear winner for most online course creators and educators. While Kartra offers many advanced features like sales funnels, email marketing, and opt-in forms, some users may find that other platforms provide more advanced features for course creation, customization, and sophisticated automations. Still, if you need a cheaper option, a more robust web builder, or a more diverse (but complex) set of tools, then Kartra may be a great option.
Frequently Asked Questions
Can I Make a Website with Kartra?
Yes, you can build a website with Kartra. Kartra boasts mobile and tablet responsiveness, 500+ page templates, and even lets you split-test 4 versions of a page at once. In addition, you’ll also receive access to all of the other marketing tools on the platform, making Kartra an excellent choice for building a website. Kartra pages can also be embedded into a WordPress page for marketing and sales purposes, allowing you to leverage Kartra’s features within your existing WordPress site.
Compared to the popular self-hosting service WordPress, Kartra offers users a competitive range of features. WordPress offers more flexibility with its wide variety of plugins, themes, and templates but requires more technical expertise.
On the other hand, Kartra combines website creation, sales funnel building, email marketing, and e-commerce tools into a single platform, giving you more native tools but with less flexibility for plugins and integrations. However, Kartra does offer third party integrations, allowing seamless connection with other tools and simplifying workflows without the need for additional external software.
If you need a quick and easy-to-use web builder, Kartra may be the better choice for you. But if flexibility is your top priority, you’ll likely enjoy WordPress or another complex website builder more.
Can You use External Video Hosting with Kartra?
Yes, you can use external video hosting platforms like Spotlightr, Wistia, Vimeo, and even YouTube. Depending on which video hosting platform you’re using, you may be able to embed videos using Kartra’s native video player or with a custom code provided to you by the hosting platform.
Ultimately, using external video hosting with Kartra is a great way to take advantage of Kartra’s marketing features while maintaining flexibility and control over your video content.
Can You Sell Courses on Kartra?
Yes, you can sell courses on Kartra. Kartra includes features such as email marketing and automation (Kartra Mail), membership hosting, and lead generation tools. Course creators can use Kartra’s integrated membership features to sell access to online courses. Kartra’s drag-and-drop page builder lets creators quickly build out modules and lessons that include videos, images, text, downloadables, and more.
Kartra’s automation features allow for detailed, personalized automation sequences to engage students and manage course delivery. Additionally, Kartra AI acts as an integrated assistant to help generate marketing copy, emails, and webpage content, with usage limits depending on your plan.
Final Thoughts
For course creators and e-learning, the Starter and Silver plans are the most suitable for creators with typical requirements. They just make the most sense. The only reason we see anyone going to the next plans is when generating thousands of leads and taking advantage of Kartra’s marketing funnel capabilities.
While platforms like ClickFunnels, Kajabi, and Teachable compete for online course creators’ attention, Kartra stands out for its advanced automation and marketing features.
Kartra is an excellent choice for your online business because of its pricing plans and features. However, it’s important to assess your needs and compare your options before making a final decision on which platform is best for your courses.
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