Online courses are booming. In fact, they’ve grown so popular that they increased 6600% in the last decade. With demand growing internationally and the recent events pushing even more education content online, you should have no problem finding students and generating leads, right?
With a soaring demand comes intense competition amongst the supply, and if your video lead generation content isn’t up to the challenge, it’s going to fade into the crowd.
Chances are, if you’re reading this, you’ve already dabbled in creating video lead generation pieces, so we won’t waste time on the how. Instead, let’s get into the five ways your content may be falling short of its ultimate goal.
1. Don’t put out passive content
You want your viewers to engage with your video, not just watch and walk away. Gated content is a simple way to make your video into an exciting new exclusive. With an irresistible teaser, viewers are more likely to enter their phone number or email in order to keep watching.
Quizzes embedded inside videos are excellent for offering your viewers an interactive experience, and make them feel as though they are really connecting. Questions are added right inside the player and viewers can take the quiz and get instant feedback on their performance. Setting these up as a demo is a great way to show your visitors what to expect with your course.
The more engaged a viewer is, the more likely you’ll gain a new lead.
2. Don’t lose distracted viewers to interrupting ads or long content
Your viewers don’t know you yet, so it’s unlikely they’ll stick around for long-winded videos.
Keep your content entertaining, but to the point. Remember, they’re not paying you or signing up just yet, so don’t give away everything for free! A dash of personality, a sprinkle of branding, and an air of intrigue will leave them motivated to find out more.
Also, lose the ads. Hosting on a platform with ads not only opens you up to infiltration from related competitors, it’s also a sure fire way to get potential leads to stop watching your video. Unless they’re hopelessly hooked, the average visitor isn’t going to wait around for a 15 second ad to finish so they can watch 30 seconds of content.
Invest in an ad-free platform, like Spotlightr, so that your viewers stay focused on you.
3. Don’t make your viewer do more work than they have to
Nothing is worse than an interested viewer getting to the end of your video, wanting to know more, and then not knowing where to go. Why make it harder on them to sign up? Whether you’re looking to collect emails, inspire direct sign ups, or guide viewers to an additional video, an on-finish action is a must.
An on-finish action doesn’t have to be complex, but it does have to be there. A simple button with “Learn More” on it is going to increase your video lead generation more than any amount of high tech editing simply because people love ease of access. With Spotlightr, you can add a button on your endscreen that redirects viewers right to your website (or class registration page) so that they stay focused and add to your pile of leads.
4. Don’t set it and forget it
The key to lead generation is to learn from your failures and successes and video lead generation is no different. Pay attention to which videos have the highest view counts, highest retention rates, and highest engagements. If you want to create better content, you need to know what your audiences want and then you need to tailor your content to give that to them.
The Spotlightr platform gives you all the insight you need. With detailed information, including which parts of your video were skipped or re-watched, you can streamline your lead generating videos into a string of successes. Want to really grab your viewer’s attention? You can use personalized video software to create custom content and greetings on future videos.
5. Don’t be afraid to ask for testimonials
Honest and heartfelt video testimonials from students who love your courses are more effective advertising than anything you can organically generate. They’re also a great way to earn consumer trust. In one eMarketer survey, 80% of respondents said that hearing positive customer reviews increased their trust of a brand. Why throw away that opportunity?
Reach out to ask for testimonials and let your class sell itself.
Now that you know what not to do, what should you do?
Take a deep breath. If you’re making course video ads, you’re on the right track: potential students are already 95% more likely to watch a video than to read an advertisement. And by utilizing this fun, attention-grabbing form of lead generation, you’re staying ahead of the competition.
When you’ve done the work of producing a top-notch video, it doesn’t make sense to lose leads because of where you’re hosting it. That’s why Spotlightr is here to help you broadcast. With a video-hosting platform customized to educators, you’re already on your way to a fuller roster.
Sign up for a free Spotlightr account today, and you’ll be calling roll in no time.