Selling digital products is one of the most lucrative ways to build an online business. With no inventory to manage, low overhead costs, and global reach, it’s an attractive option for creators looking to monetize their skills. But choosing the right platform can make all the difference in your success.
From comprehensive eCommerce solutions to niche marketplaces, this guide covers the 14 best platforms for selling digital products in 2025. Whether you’re an author, designer, musician, or course creator, there’s a perfect platform for you.
Why Sell Digital Products?
Digital products are intangible assets that can be created, sold, and delivered entirely online. From eBooks and online courses to software and design templates, they offer a profitable and scalable business model. Here’s why digital products continue to dominate eCommerce:
– Low Overhead Costs – No inventory, shipping, or production expenses.
– Scalability – Sell the same product repeatedly without additional costs.
– Global Reach – Sell to customers anywhere in the world.
– Passive Income Potential – Once created, digital products can generate revenue indefinitely.
Understanding the different types of digital products can help you choose the best platform for your business.

Types of Digital Products
Digital products come in various formats, each catering to different audiences and needs. Some of the most profitable types include:
– eBooks – Great for authors and educators looking to sell knowledge-based content.
– Online Courses – Ideal for instructors, coaches, and business owners who want to teach a skill or expertise.
– Digital Art & Graphics – Includes illustrations, clip art, printables, and design templates.
– Software & Mobile Apps – Developers can monetize tools, plugins, and applications.
– Stock Photos & Music – Photographers and musicians can license their work for commercial use.
Each type of digital product has specific platform requirements, so let’s explore the best places to sell them in 2025.
Best Platforms to Sell Digital Products in 2025
1. Shopify
Shopify is one of the most powerful eCommerce platforms, making it ideal for selling digital products. It offers a wide range of features, including automated digital delivery, subscription-based pricing, and marketing integrations.
Shopify also provides advanced analytics, allowing sellers to track customer behavior and optimize sales strategies.
Best for: Selling a variety of digital products, from eBooks to online courses.
Pros:
– Fully customizable online store.
– Integrated payment processing.
– Scales easily for larger businesses.
– Extensive app ecosystem for added functionality.
Cons:
– Monthly subscription fees.
– Additional transaction fees for non-Shopify payments.
– Some features require third-party apps.
2. Gumroad
Gumroad is a creator-friendly platform designed for selling digital downloads, memberships, and subscriptions. With an easy-to-use interface, it’s perfect for artists, writers, and musicians who want to sell directly to their audience. It provides tools for audience engagement, such as email marketing and direct messaging with customers.
Best for: Independent creators looking for a simple, direct selling platform.
Pros:
– No upfront costs.
– Supports pre-orders and subscriptions.
– User-friendly checkout process.
– Allows flexible pricing, including “pay what you want” options.
Cons:
– Higher transaction fees for lower-tier sellers.
– Limited store customization options.
– Less control over branding compared to standalone stores.
3. Podia
Podia is an all-in-one platform that enables creators to sell courses, memberships, and digital downloads. It offers built-in marketing tools, including email automation and affiliate management, making it a great choice for digital entrepreneurs. Podia’s intuitive interface ensures that even beginners can easily set up their digital storefronts. The platform is similar to Thinkific.
Best for: Course creators and membership-based businesses.
Pros:
– No transaction fees on paid plans.
– Includes email marketing and membership tools.
– Easy course and product setup.
– Supports video hosting for multimedia courses.
Cons:
– Limited design customization.
– Higher monthly fees than some alternatives.
– Fewer integrations than Shopify or WordPress-based solutions.
4. Etsy
Etsy is a well-known marketplace that caters to creative entrepreneurs. While primarily known for handmade goods, it’s also a top destination for selling digital products like printables, templates, and artwork. The built-in audience makes it easier for new sellers to gain traction.
Best for: Artists, designers, and printable creators.
Pros:
– Large, built-in audience.
– Low-cost listing fees.
– SEO-friendly marketplace.
– Great for niche and handmade digital goods.
Cons:
– High competition.
– Transaction and listing fees can add up.
– Limited control over branding and customer data.
5. Spotlightr
Spotlightr leads the video hosting market for elearning and coaching professionals. But video hosting isn’t all they do. The platform also includes an easy to use, yet robust, course module. Can be customized and integrated with your Stripe account to collect payments.
Best for: Businesses and elearning professionals that want a quick and easy way to get their course online and selling as soon as possible
Pros:
– Established best in the business video hosting so no need to pay extra
– So easy to use you can get a course up in 15 minutes
– Video marketing and engagement features specific for online learning
– Courses can be open, restricted access, paid access, or even used for lead generation
– No hidden fees or transactional fees. Spotlightr only bills monthly or yearly for your plan and takes no commissions on sales
Cons:
– Spotlightr keeps things simple and easy to use, so if you are looking for something with tons of features Spotlightr probably isn’t what you are looking for
6. Thinkific
Thinkific is a leading platform for online course creators. With an intuitive course builder, integrated payment processing, and student engagement tools, it’s a solid choice for educators and business professionals. Thinkific also supports certificates, quizzes, and student tracking features to enhance the learning experience.
Best for: Course creators looking for a dedicated platform.
Pros:
– No transaction fees.
– Supports quizzes, certifications, and student tracking.
– Allows full customization of course pages.
Cons:
– Requires marketing efforts to drive traffic.
– Limited design flexibility compared to custom websites.
– Some advanced features are locked behind higher-tier plans.
7. SendOwl
SendOwl is a streamlined platform designed for selling digital downloads and subscriptions. It integrates seamlessly with existing websites, social media platforms, and email marketing tools, making it a great option for entrepreneurs looking for a hassle-free solution. SendOwl offers secure digital delivery and automated customer notifications.
Best for: Businesses and creators who need a simple, secure digital product sales solution.
Pros:
– Easy integration with websites and social media.
– Automated digital product delivery.
– Customizable checkout experience.
– Supports discount codes and upsells.
Cons:
– No built-in marketplace.
– Monthly subscription fees required.
– Limited design flexibility.
8. Payhip
Payhip is an easy-to-use platform that allows creators to sell digital products, memberships, and courses directly to customers. It offers a free plan with a small transaction fee and paid plans with no transaction fees, making it accessible to businesses at any stage.
Best for: Beginners and small businesses looking for a low-cost selling solution.
Pros:
– Free plan available with pay-as-you-earn pricing.
– Built-in EU VAT handling.
– Supports multiple product types including subscriptions.
– No need for external payment processing.
Cons:
– Limited customization for storefronts.
– Smaller customer base compared to larger marketplaces.
9. FastSpring
FastSpring is a full-service eCommerce platform designed for software companies and SaaS businesses. It specializes in global payment processing, subscription management, and software licensing.
Best for: Software developers and SaaS companies.
Pros:
– Handles global payments and tax compliance.
– Supports recurring billing and licensing models.
– Secure transaction processing.
– Comprehensive analytics dashboard.
Cons:
– More complex setup process.
– Higher fees compared to simple marketplaces.
10. Teachable
Teachable is one of the top platforms for selling online courses. It provides an easy-to-use course builder, marketing tools, and student engagement features, making it an excellent choice for educators and coaches.
Best for: Instructors looking for an all-in-one course platform.
Pros:
– Course creation tools with quizzes and certificates.
– Flexible pricing options for courses.
– Built-in payment processing.
– Mobile-friendly student experience.
Cons:
– No free plan and less expensive paid plans are restrictive
– Limited customization for storefront design.
11. E-junkie
E-junkie is a budget-friendly digital product selling platform that offers secure product hosting and automated delivery. It’s a great choice for creators looking for an affordable and simple way to sell files, music, eBooks, and more.
Best for: Sellers looking for a low-cost solution with minimal overhead.
Pros:
– Low-cost pricing plans.
– Secure digital delivery.
– No additional transaction fees.
– Simple interface with minimal setup.
Cons:
– Outdated interface compared to newer platforms.
– Lacks advanced marketing features.
12. ClickBank
ClickBank is a popular platform for affiliate marketing and digital product sales. It allows sellers to leverage its large affiliate network to promote and sell their products, making it a great option for those looking to maximize reach.
Best for: Sellers who want to use affiliate marketing to boost sales.
Pros:
– Large affiliate network for product promotion.
– Hands-off sales approach through affiliates.
– Supports a variety of digital products.
– Reliable payment system.
Cons:
– Requires an upfront listing fee.
– Highly competitive marketplace.
13. MemberPress
MemberPress is a WordPress plugin that helps creators sell memberships, gated content, and online courses. It’s ideal for businesses that want to monetize exclusive content through a subscription model.
Best for: Website owners looking to offer paid memberships and gated content.
Pros:
– Integrates with WordPress sites.
– Supports recurring subscription payments.
– Customizable membership tiers.
– Drip content features for member engagement.
Cons:
– Requires a WordPress website.
– Higher learning curve for setup.
14. OpenSea
OpenSea is the leading marketplace for selling NFTs (non-fungible tokens), making it a go-to platform for digital artists and collectors. It supports a variety of blockchain-based assets, allowing creators to sell unique digital products.
Best for: Digital artists and creators looking to sell NFTs.
Pros:
– Large NFT marketplace.
– Supports multiple cryptocurrencies.
– Decentralized platform with secure transactions.
Cons:
– Requires knowledge of blockchain and crypto wallets.
– Market fluctuations can impact pricing.

Deciding Where to Sell Digital Products
With a mix of marketplace-based and independent eCommerce options available, understanding your product category, audience demand, and platform features is key. Some platforms offer built-in audiences but come with higher fees, while others provide full control over branding and pricing but require more effort to drive traffic.
For example, Shopify allows you to set up a fully customizable store with templates and marketing tools, whereas platforms like Etsy and Creative Market give access to an existing buyer base. Weighing the benefits of audience reach, transaction fees, and platform functionalities will help you make an informed decision.
Evaluating Platform Features
Not all platforms offer the same tools, so evaluating their features is crucial for ensuring a seamless selling experience. Some platforms come with built-in marketing and automation, while others require third-party integrations.
For example, SendOwl includes affiliate marketing tools, upsell opportunities, and customizable checkout experiences, making it a strong option for independent sellers. Meanwhile, FastSpring offers global tax handling and advanced analytics, which is essential for software developers and SaaS businesses looking for an all-in-one solution.
Considering Transaction Fees and Pricing Plans
One of the most important factors when choosing a platform is understanding transaction fees and pricing structures. Some platforms charge flat monthly fees, while others take a percentage of each sale.
For example, Gumroad offers a free plan with a 9% transaction fee that decreases as sales increase, whereas Teachable’s Starter plan includes a 7.5% transaction fee per sale. Platforms like E-junkie have affordable fixed pricing, starting at $5/month, with no additional transaction fees. Etsy takes a 6.5% fee per sale, while Envato Market charges commission rates based on product type and sales volume.

The Bottom Line
Selling digital products in 2025 presents incredible opportunities for creators looking to monetize their expertise. With diverse options ranging from eBooks and online courses to digital art and software, there’s a market for nearly every type of digital product. Low overhead costs, global accessibility, and scalability make this a highly profitable business model.
Choosing the right platform is key to maximizing success. Whether you opt for an independent storefront with Shopify or take advantage of a built-in marketplace like Etsy or Creative Market, understanding platform features, transaction fees, and marketing strategies will help you grow your digital business effectively.
With the right combination of product selection, platform choice, and marketing strategy, you can create a thriving online business and tap into the ever-expanding digital marketplace.
Frequently Asked Questions
What are the best platforms to sell digital products in 2025?
In 2025, you’ll want to check out Shopify, Gumroad, and Podia as top choices for selling digital products. These platforms are user-friendly and cater well to digital entrepreneurs.
What are the benefits of selling digital products?
Selling digital products is a smart move because you can enjoy low overhead costs and reach a global audience without worrying about inventory or shipping. Plus, it opens up the potential for passive income.
How do I choose the right platform to sell my digital products?
To choose the right platform for selling your digital products, think about what you’re selling, check the features each platform offers, and be aware of any transaction fees.
How can I effectively market my digital products?
To effectively market your digital products, focus on leveraging social media, email marketing, and affiliate programs to connect with potential customers. These tools can help you boost visibility and drive sales.
What are the key features to look for in a platform for selling digital products?
When choosing a platform for selling digital products, focus on ease of use, effective marketing tools, global payment options, subscription management, and integration capabilities. These features will streamline your process and boost your sales potential.
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